What is the Push and Pull strategy?
Push and Pull strategy is one, of the factor affecting the promotion mix of a company. A good promotion blend is very important for...
What is e-marketing?
We will know about What is e-marketing?
What is e-marketing?
It is the newest channel for direct marketing based on electronic devices. E-business describes a wide...
What is e-commerce?
We will know What is e-commerce?
What is e-commerce?
E-commerce or electronic commerce refers to selling and buying something electronically by using the internet. So, it...
What is relationship marketing?
We will learn about What is relationship marketing?
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What is relationship marketing?
It is a long-term partnership,...
Model Question of Fundamental of Marketing
We have collected Model Question of Fundamental of Marketing with answer
Full Marks: 100
Pass Marks: 35
Time: 3 hours
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Components of Marketing Information System
We will discuss the Components of the Marketing Information System.
Meaning of Marketing Information System.
According to Philip Kotler,
"It consists of people, equipment, and procedures...
What is Marketing Information System?
We will find, What is Marketing Information System?
What is Marketing Information System?
A marketing Information System (MKIS) is a separate mechanism and system of an...
Difference between Consumer Buying and Organizational buying Behaviour
We have done the Difference between Consumer Buying and Organizational buying Behaviour.
Difference between Consumer Buying and Organizational buying Behaviour
Consumer Buying BehaviourOrganizational Buying Behaviour...
Process of Consumer Buying
We will discuss, Process of Consumer Buying.
There are 5 stages
Process of Consumer Buying
Following is the process of Consumer Buying
Need Recognition
Information Search
Evaluation of alternatives
Purchase...
Importance of Buyer Behavior
We will know about the Importance of Buyer Behavior.
According to Philip Kotler. "Buying behavior is the decision processes and acts of customers involved...
