Model Question of Fundamental of Marketing


We have collected Model Question of Fundamental of Marketing with answer

Full Marks: 100

Pass Marks: 35

Time: 3 hours

Model Question of Fundamental of Marketing

Following are the questions with their answer

Group- “A” Brief Answer Question (2*10= 20)

1. What is relationship marketing? Answer: CLICK HERE

2. State Marketing intelligence system and its uses.

3. What do you know about market segmentation and its process. Answer: CLICK HERE

4. Write any two features of organizational buying.

5. State types of consumer goods.

6. Define product life cycle and state any two features of the saturation stage.

7. State the value-based pricing with an example.

8. Define advertising and its type.

9. Outline direct and indirect methods of distribution

10. What is a marketing mix decision? Answer: CLICK HERE

Group- “B” – Short Question Answer (5*10 = 50)

11. ” Marketing is a social and business process”. Justify this statement with an example.

12. How does technology affect the marketing practices of a firm? Explain with the help of a suitable example.

13. What is a target market? How is the product positioned to create demand in the target market? Answer: CLICK HERE

14. Differentiate a consumer buying behavior from an organizational buying behavior. Answer: CLICK HERE

15. What is channel conflict? Mention the method of settling channel conflicts that may arise in the distribution system.

16. Write Short notes on any Two:

  1. Marketing environment in Nepal.
  2. The practice of e-marketing.
  3. Market- entry pricing strategy.

Group- ‘C’ – Long Question Answer (2*15=30)

17. What is marketing research? Explain the steps involved in marketing research for identifying market potential for black Gogle in Kathmandu Valley. Answer: CLICK HERE

18. What is a new product for the marketer? Explain the process of identifying and selecting a new product for marketing purposes.

19. What is a promotion mix? Explain the factors to be considered for selecting the best promotion mix.

Other Important Links:

Job Vacancy in Nepal: CLICK HERE