We have detail information of What is Product Positioning: Strategies and Examples.
What is Product Positioning: Strategies and Examples
Following are the detail information:
Meaning:
Product positioning means the act of building the company’s image and value in the market. Effective product positioning aims to differentiate the product from competitors and create a clear, compelling, and memorable position in the market.
“Positioning is the act of designing the company’s offering and image so that they occupy the meaning full and distinct competitive position in the target customer’s mind.” Philip Kotler
Types of Product Positioning
Every product needs a positioning strategy so that its place in the total market can be communicated. Following are the types or startegies of product positioning.
a. Positioning on specific product
Companies usually offer products to the consumers by describing specific features to their product. It helps company to build image of the company to the target markt.
b. Positioning on the benefits, problem solution and needs.
Companies may mention some of the significant benefits that can be obtained by the consumers while using their product. For Example, Tooth brush company position their product in market as it protect the teeth while brushing in the best way.
c. Positioning for user category
Some of the manufacturer may dealing in certain specialized products, which are used by particulars market segment only. In such a circumstances, they try to communicate to the specific user category only. For example, sellers dealing in childrens products may advertise as ” step in the children paradise”.
d. Positioning against another product
Some manufacturers may communicate to their consumers that their products are more qualitative or better than those of compitetors. For Examole, product A is better than Product B abd so on. However, this is an unhealthy positioning.
e. Lifestyle Positioning:
Positioning the product as part of a desirable lifestyle or image. For Example: A company that produces outdoor adventure watches positions their products as the perfect companion for the adventurous and exploratory spirit.
Importance of Product positioning
Following are the importance of product positioning
- Effective product positioning helps a company differentiate its products from competitors in the market.
- It helps to identify and target the right audience for the product.
- Product positioning plays a crucial role in shaping the perception of a brand. With good marketing image building becomes more easier.
- Effective product positioning enables companies to penetrate the market more effectively which helps company to go nearer to the consumers.
- Product positioning serves as a foundation for developing effective marketing communication strategies. It provides good information to the target consumers.
Frequently Asked Question:
What is product positioning?
= Product positioning means the act of building the company’s image and value in the market.
What are the 4 types of product positioning?
= Following are the 4 types of product positioning.
- Positioning on the benefits, problem solution and needs.
- Positioning on specific product
- Positioning for user category
- Positioning against another product
- Lifestyle Positioning
What is a good example of product positioning?
= Example of product position is here.
A electric car manufacturer its features like car’s zero-emission electric technology, long-range capability, and fast charging infrastructure. Their marketing messaging focuses on the environmental benefits, cost savings on fuel, and the car’s contribution to reducing carbon footprint. Moreover, they will talk about style and ecofriendly as well.
What is the purpose of product positioning?
= Following is the propose of product positioning
- Effective product positioning enables companies to penetrate the market more effectively which helps company to go nearer to the consumers.
- Product positioning serves as a foundation for developing effective marketing communication strategies. It provides good information to the target consumers.
What are the factors that influence product positioning?
= Folllwoing are the factors that influence product positioning
- Target Market
- Compitetive Analysis
- Product Attributes
- Customers need and Benifits
- Brand Identity
- Market trends and external factors.
- Prcing and Value perception.
What are the 5 elements of positioning?
= Following are the five elements of positioning.
- Target Market
- Buyers main problem
- Key Benefits
- Compitetors
- Features
