What is a Market?
It is a place where buyers and sellers exchange goods and services.
The market consists of all potential customers having a need or want who possess the ability and willingness to engage in exchange to satisfy that need or want. In other words, there should be:
- People with needs or wants to satisfy.
- Money to spend
- Willingness to spend through the exchange.
Markets can be: Consumer, Business, Institutional, and Global.
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