What is promotion?
Promotion is persuasive communication with the customer. It tells the target customers about the product, place, and price.
Moreover, it consists of activities that facilitate exchanges with target customers. It stimulates demand. Similarly, it is a system of creating awareness and desires of the product as well as managing, the willingness of the product in the mind of consumers through tools and techniques. Hence, it facilitates an exchange relationship between buyers and sellers.
Objective of Promotions
Following are the objectives
- Informing
- Reminding
- Reinforcing
- Image building
- Persuading
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