We have done the Difference between Consumer Buying and Organizational buying Behaviour.
Difference between Consumer Buying and Organizational buying Behaviour
| Consumer Buying Behaviour | Organizational Buying Behaviour |
|---|---|
| 1. Large volume of buyers but small purchase volume. | 1. Small volume of buyers but large purchase volume. |
| 2. Emotional buying decision. | 2. Rational buying decision. |
| 3. Less priority to documentation system. | 3. High priority to documentation system. |
| 4. No need to collect proposal | 4. Necessary to collect proposal. |
| 5. Generally cash purchase. | 5. Generally credit proposal. |
| 6. Generally purchase for personal and family use. | 6. Generally for organizational use. |
| 7. Generally purchase from the retailer. | 7. Purchase from wholesalers and companies. |
| 8. Elastic demand. | 8. Inelastic demand. |
| 9. Generally purchase decision by a single. | 9. Purchase by committee and group decision. |
| 10. Behaviour can be influenced by sales. | 10. Behaviour can be influenced by personnel selling. |
| 11. Low involvement purchase | 11. High involvement purchase. |
| 12. Decision is affected by person & family activities. | 12. Decision is affected by organizational rules, regulations, systems, etc |
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