We have the BBS 4th Year Marketing Group Notes PDF. If you are a BBS fourth year students than these notes will be useful. Be prepared with these notes and score more marks in the final exams.
BBS 4th Year Marketing Group Notes PDF
Following are the BBS 4th Year Marketing Group Notes PDF.
Notes
| Name of the Subjcts | Subject Code | Notes |
|---|---|---|
| Entrepreneurship | MGT 225 | CLICK HERE |
| Business Research Methods | MGT 221 | CLICK HERE |
| Fundamentals of Selling | MKT 250 | CLICK HERE |
| Fundamentals of Advertising | MKT 253 | CLICK HERE |
| Fundamentals of Services Marketing | MKT 254 | CLICK HERE |
Also Read: BBS 4th Year Old Questions Paper PDF
Important Questions With Answers
| Name of the Subjects | Subject Code | Notes |
|---|---|---|
| Entrepreneurship | MGT 225 | CLICK HERE |
| Business Research Methods | MGT 221 | CLICK HERE |
| Fundamentals of Selling | MKT 250 | CLICK HERE |
| Fundamentals of Advertising | MKT 253 | CLICK HERE |
| Fundamentals of Services Marketing | MKT 254 | CLICK HERE |
Also Read: TU BBS 4th year Syllabus & subjects.
Read: BBS 4th Year Model Question Answer.
Also Read: BBS 4th Year Old is Gold Pdf.
Other Important Link
a. BBS 4th Year Proposal Sample PDF
b. BBS 4th-year project report pdf
MKT 253 Fundamentals of Advertising
The following are the MKT 253 Fundamentals of Advertising.
| Chapters | Name of the Chapters | Lecture Hours |
|---|---|---|
| 1 | Introduction | 20 LHs |
| 2 | Advertising Goals and Objectives | 10 LHs |
| 3 | Advertising Department | 10LHs |
| 4 | Advertising Agencies | 10 LHs |
| 5 | Advertisement Construction | 20 LHs |
| 6 | Advertisement Layout | 15 LHs |
| 7 | Message Design and Advertising Appeals | 15 LHs |
| 8 | Media | 20 LHs |
| 9 | Advertisement Budgeting | 10 LHs |
| 10 | Testing of Advertising Effectiveness | 10 LHs |
MKT 250: Fundamentals of Selling
Following are the syllabus of MKT 250: Fundamentals of Selling.
| Chapters | Name of the Chapters | Lecture Hours |
|---|---|---|
| 1 | Introduction | 17 LHs |
| 2 | Understanding Sales Process | 17 LHs |
| 3 | Communication and Transactional Analysis in a Sales Job | 13 LHs |
| 4 | Buyer Behavior and the Buying Process | 13 LHs |
| 5 | Building future sales and customer Relations | 15 LHs |
| 6 | Managing the Sales Force in the Organization | 15 LHs |
| 7 | Arrangement of Sales Territories | 11 LHs |
| 8 | Arrangement of Sales Quotas | 11 LHs |
| 9 | International Sales | 13 LHs |
| 10 | Supervising, evaluating, and controlling Sales and Sales Personnel | 15 LHs |
| 11 | Project Work | 10 LHs |
MKT 254: Fundamentals of Services Marketing
Following are the MKT 254: Fundamentals of Services Marketing.
| Chapters | Name of the Chapters | Lecture Hours |
|---|---|---|
| 1 | Introduction | 19 LHs |
| 2 | Market Segmentation, Targeting and Positioning for a Services Firm | 10 LHs |
| 3 | Customer Perceptions and Expectations of Services | 18 LHs |
| 4 | Buyer Behaviour and Relationship Marketing | 16 LHs |
| 5 | Service Product and Quality Management | 17 LHs |
| 6 | Pricing Strategies for Services | 16 LHs |
| 7 | Promotion Strategies for Services | 15 LHs |
| 8 | Distribution Strategies for Services | 15 LHs |
| 9 | Emerging Services Sectors in Nepal | 14 LHs |
| 10 | Project Work | 10 LHs |
