We have the BBS 4th year Fundamentals of Advertising Notes PDF. You can download it and prepare for your exam. If you are a marketing group studnts than this can be very useful for you and your friends.
BBS 4th year Fundamentals of Advertising Notes PDF
Following are the BBS 4th year Fundamentals of Advertising Notes PDF.
CHAPTER 1: INTRODUCTION (2/10 Marks).
1. Point out the objectives of advertising.
2. Point out the nature of advertising.
3. Define the marketing communication. What are its components?
4. What is institutional advertising?
Also Read: BBS 4th Year Marketing Group Notes PDF.
5. Explain the types of advertising.
6. Point out the attributes of advertising
7. Describe the evolution of the advertising business in Nepal.
8. Describe the advertising coverage.
9. Explain the structure of the advertising industry.
Also Read: BBS 4th Year Old Questions Paper PDF
CHAPTER 2:-ADVERTISING GOALS AND OBJECTIVES (10 Marks)
1. Discuss the DAGMAR model with a suitable example.
2. Write down the assumptions of the communication effect/Sales school of thought.
3. What is the concept of advertising goals and objectives? Explain the approaches to the task of objective setting.
CHAPTER 3 – ADVERTISING DEPARTMENT (2/10 Marks).
1. State any four functions of the advertising manager.
2. Explain the functions of the advertising department.
3. Explain the organization of the advertising department.
4. Describe the inter-departmental relations.
Read: BBS 4th year All subject Notes.
Also Read: TU BBS 4th year Syllabus & subjects.
Read: BBS 4th Year Model Question Answer.
Also Read: BBS 4th Year Old is Gold Pdf.
Also Read: BBS 4th Year Fundamentals of Selling Notes PDF.
CHAPTER 4 – ADVERTISING AGENCIES (2/10/15 Marks)
Contents
1. What is an advertising agency?
2. What is Agency?
3. What are the features of agency?
4. Identify the types of an advertising agency.
5. Define creative boutique and media agent.
6. Identify the four factors to be considered in the selection of an advertising agency.
7. Describe the organization of the advertising agency.
Also Read: BBS 4th Year Fundamentals of Advertising 2081 Questions Paper with Answers.
8. Who are the key players in the advertising business? Explain.
9. Define agency relations and agency turnover.
10. What factors should be considered in the selection of an advertising agency?
11. Explain the functions of an advertising agency.
12. What is the advertising agency? Discuss the role of an advertising agency in the advertising business.
13. Discuss the advertising agencies in Nepal and their role in promoting the advertising business.
14. Explain the methods of paying for agency services.
15. What is an advertising agency? Discuss the functions of an advertising agency.
16. What is the advertisement agency? Discuss the criteria for selecting an appropriate advertisement agency.
17. What is the advertising agency? What criteria would you consider while selecting an appropriate advertising agency for Nepalese companies?
CHAPTER 5: – ADVERTISING CONSTRUCTION (2/10 Marks)
1. List out the qualities of a creative visualizer.
2. What are the major components of advertising copy?
3. Define: – illustrations, Radio, Television, Slogans, audits, creative advertising, and Print copy.
4. Write down the creative persons in the advertising business.
5. What are the attributes of an effective advertising copy?
6. Point out the contents of an advertising copy for print media.
7. Point out the any four features of a good copy.
8. Write down the process of visualization.
9. What is a headline? What are the types of headlines?
10. Write down the steps of the visualization process.
11. List the attributes of a good slogan.
12. Write in brief about slogan used in Nepalese advertising.
13. What is visualization? Explain the visualization process.
14. Explain the essentials of good illustrations and the techniques of presenting illustrations in an advertising copy.
15. What is the advertising copy? Explain any five types of advertising copy suitable for print media.
16. Give the meaning of advertising copy. Explain any five components of advertisement copy with suitable examples.
Other Important Link
a. BBS 4th Year Proposal Sample PDF
b. BBS 4th-year project report pdf
CHAPTER 6:- ADVERTISEMENT LAYOUT(2/5/10 Marks)
1. What is a layout, and write down its functions.
2. What is an artwork? Write different types of artwork.
3. List the functions of advertisement layout.
4. State the importance of color in advertising.
5. What is color? Write down the qualities of color.
6. Write down the different types of artwork.
7. What is typography? List the principles of good typography.
8. List any four importance of a good layout.
9. What are the roles of color in advertisement?
10. Mention the functions of color. 11. Point out any four principles of good advertisement layout.
12. State the role of color in advertisement.
13. Define the advertisement layout. Briefly explain the functions of the advertisement layout.
14. Describe the meaning and principles of advertising layout.
15. Define the advertisement layout. Discuss the principles of good advertisement layout.
16. What are the limitations of color use and color features?
17. Write short notes on: a. Importance of typography. b. Importance of color. c. Advertisement Layout. d. Types of Layout.
CHAPTER7:-MESSAGE DESIGN AND ADVERTISING APPEALS(2/10/15)
1. Explain the classifications of advertising appeal with all its meanings.
2. Give the meaning of a unique selling proposition.
3. Write the full form of AIDA with its meaning.
4. Write the full form of MECCA.
5. Write down any four types of emotional appeal.
6. Write down the types of appeal.
7. Show an acquaintance with the term ‘unique selling proposition’.
8. Explain the head and heart model of message design with a suitable example.
9. What is message design? Discuss the factors affecting message design.
10. Give the meaning of advertising appeal. Explain any five types of advertising appeal with an example.
11. Explain the MECCA model of message design with a suitable example.
12. Explain the various types of advertising appeal and discuss the relevance of sex appeal in the Nepalese context.
13. Show your acquaintance with the term advertising appeal. Discuss the essentials of good advertising appeal with suitable examples.
14. Write short notes on: a. Essentials of good appeal. b. Unique selling proposition. c. Advertising Appeal Vs Buying Motivated. d. Buying Motives vs Selling Points.
CHAPTER 8:-MEDIA(2/5/10/15)
1. Give the meaning of indoor media. List out its merits and demerits.
2. List out the role of media research.
3. Explain the various types of media of advertising.
4. List the steps in media planning.
5. Meaning of Media Scheduling and State the types of media scheduling.
6. What do you mean by media research?
7. Mention the process of media planning.
8. Write down the methods of media scheduling.
9. What is the planning? 10. Explain the factors affecting media choice.
11. Discuss the concept and methods of media scheduling.
12. Define advertising. Discuss the electronic media in Nepal.
13. What is media scheduling? How does media research help in media scheduling?
14. What is the media plan? Explain the steps in the media planning process.
15. Show your acquaintance with the term ‘media scheduling’. Why is media research important in media planning?
16. Show your acquaintance with the term media planning. Discuss the role of media research in media planning.
17. Write short notes on: a. Direct media and its Merits of direct media. b. Meaning of outdoor media and its merits. c. Display Media and its merits.
CHAPTER 9:- ADVERTISEMENT BUDGETING (2/5/15 Marks).
1. What are the factors affecting advertising budget size?
2. What are the methods of establishing the advertising appropriations?
3. Point out any four terms of expenses included in the advertisement budget.
4. List the merits of the objectives and tasks method of advertisement budgeting.
5. Mention the items of expenses included in the advertisement budgeting.
6. What is advertising budgeting? Discuss the factors affecting the budget size.
7. What is advertisement budgeting? Describe the factors affecting the size of the advertisement budget.
8. What is the advertisement budgeting? Why is it needed? What are the factors affecting the advertising budget size? Describe.
9. Give the meaning of advertising budgeting and discuss the methods of establishing an advertising budget.
10. Write short notes on: a. Approaches to advertisement budgeting. b. Advertising budgeting procedures. c. Advertising Appropriations.
CHAPTER 10:-TESTING OFADVERTISING EFFECTIVENESS (2/5/10 Marks)
1. What are the reasons for advertising effectiveness testing?
2. Point out any four methods of pre-testing of advertisement effectiveness.
3. Point out the effectiveness of testing areas of advertising.
4. Give the meaning of copy testing.
5. Explain the methods of pre-testing and post-testing.
6. Why is advertising effectiveness testing important?
7. What is advertisement effectiveness testing? Explain the areas in advertisement effectiveness testing.
8. Write a short note on: a. PACT. b. Advertising effectiveness testing. c. Explain the types of testing. d. Pre-testing Vs post-testing.
Hence, these are the BBS 4th year Fundamentals of Advertising Notes PDF.
