We have the BBS 4th Year Fundamentals of Services Marketing Important Questions PDF. If you are BBS 4th year marketing group students than following Questions can be useful for the preparation of the exams.
BBS 4th Year Fundamentals of Services Marketing Important Questions PDF
Following are the BBS 4th Year Fundamentals of Services Marketing Important Questions PDF.
CHAPTER 1:- INTRODUCTION;(2/10/15 MARKS).
1. What are the characteristics of service?
2. List out the component marketing mix of services.
3. .Define the meaning of services.
4. Give the meaning of the services marketing mix.
5. Explain three reasons for the growth of the services marketing mix.
Also Read: BBS 4th Year Old Questions Paper PDF
6. Indicate the additional Ps of the service marketing mix.
7. Point out three characteristics of service.
8. What is service marketing? What are the basis characteristic of service? Explain.
9. Describe the importance of people, process, and physical evidence in the service business.
10. What is service? Explain the difference between goods and services.
Also Read: BBS 4th Year Marketing Group Notes PDF.
11. Discuss the importance of the extended marketing mix in a service organization.
12. What is the service marketing? Describe its importance in the 21 st century?
13. Write down the emerging key of services.
14. List the challenges of services marketing.
15. Why is service marketing becoming increasingly popular these days? What, in your opinion, are the various services in the marketing mix? Describe its various components.
16. What is the Marketing Mix for services? Explain the various classifications of services.
Answers: CLICK HERE
CHAPTER 2:- MARKET SEGMENTATION, TARGETING AND POSITIONING FOR A SERVICES FIRM;(2+10)Marks.
1. Give the meaning of segmentation for a service product.
2. What is the target market? Explain the market segmentation strategies of the service product.
3. What is market segmentation? Discuss the steps in developing a positioning strategy in services.
4. Define positioning. Describe the types of positioning in services.
Also Read: BBS 4th Year Old is Gold Pdf.
5. What is the market segmentation? Describe the process involved in service market segmentation.
6. What is service positioning? Discuss the steps in developing positioning strategies in service.
7. Describe the various service positioning strategies.
8. List out the benefits of market segmentation.
9. List the requirements for efficient market segmentations.
Answers: CLICK HERE
CHAPTER 3: – CUSTOMERS’ PERCEPTIONS AND EXPECTATIONS OF SERVICES; (2+10 Marks).
1. What do you know about customer value and satisfaction?
2. Define service encounter and moment of truth.
3. Define the quality of services in service marketing.
4. List out the dimensions of service quality.
5. State the sources of customer expectations.
6. Give the meaning of service encounter.
Also Read: BBS 4th Year Fundamentals of Services Marketing Notes PDF
7. Indicate the types of service encounters.
8. What is the zone of tolerance?
9. Give the meaning of customer expectation.
10. What is the service quality?
11. What is a service blueprint?
12. Point out the types of expectations in service.
13. Explain the five dimensions of service quality.
14. Define customer expectations and explain the sources of desired service expectations.
Also Read: BBS 4th Year Fundamentals of Services Marketing 2079 Questions Paper.
15. Explain the service encounter. Describe the service failure and recovery.
16. What is a service encounter? Describe the types of service encounters in services.
17. What is customer expectation? What are the factors that affect customer expectations?
18. Explain the gap model of service quality.
19. Describe the methods of managing customer service expectations.
20. Explain the process model of customer service expectations.
Answers: CLICK HERE
CHAPTER 4: BUYER BEHAVIOR AND RELATIONSHIP MARKETING(2+10 Marks).
1. Who is the buyer?
2. What is buyer behavior?
3. State the demographic factors affecting buyer behavior.
4. State the meaning of customer buying behavior of service.
5. Why transaction marketing is different from relationship marketing.
6. What is relationship marketing?
Also Read: BBS 4th Year Fundamentals of Services Marketing Model Questions.
7. List out any two factors affecting the service marketing environment in Nepal.
8. What is transactional marketing and relationship marketing?
9. “The relationship marketing is different from transactional selling”. Elaborate.
10. Discuss any three environmental factors affecting the services marketing in Nepal.
11. Why is relationship marketing important in the service business and how is a relationship developed with a customer?
12. Discuss the various stages of the buying process of customers in services.
13. What is relationship marketing? How is the relationship developed in service marketing? Explain.
14. Describe briefly how economics and political environment factors affect the marketing activities of a service organization.
15. Describe the customer value building and value building strategies. 16. Discuss the customer value-building approaches.
Answers: CLICK HERE.
CHAPTER 5:-SERVICE PRODUCT ANDQUALITY MANAGEMENT(2/10/15 Marks)
1. Point out any three strategies for the introduction stage of the service product life-cycle.
2. Discuss the procedures for setting the service quality standard.
3. What is meant by branding in a service product? Explain the service profit chain strategies.
4. Explain the process of conducting marketing research for a service business.
5. Explain the SERVQUAL technique for measuring the service quality in service marketing.
6. Analyze the different stages of the product life-cycle in service marketing and describe the importance of the product life-cycle in the service business.
7. Describe the meaning of service marketing research and explain the process of marketing research for service marketing.
8. What is the new service? Describe the new service development process.
9. Discuss the importance of marketing research in service analyze the marketing research process in a service organization.
10. What are the various methods for enhancing service quality?
Answers: CLICK HERE
CHAPTER 6:-PRICING STRATEGIES FOR SERVICES (2/10/15 Marks).
1. What is price?
2. Define Price Bundling.
3. Point out the objectives of pricing.
4. Define the meaning of pricing and explain the considerations of service pricing.
5. What is pricing? Explain the various objectives of pricing of a service firm in Nepal.
6. Define pricing. Describe the various methods of charging prices to service customers.
7. What is pricing? Explain the various methods of charging prices to the customer in service marketing.
8. Define: Satisfaction-Based Pricing, Relationship-Based Pricing, and Efficiency Pricing.
9. What are the various factors to be considered while making a pricing decision?
Answers: CLICK HERE
CHAPTER 7:-PROMOTION STRATEGIES FOR SERVICES (2/10 Marks).
1. What is Promotion? Write down its objectives.
2. Write the communication process for the service product.
3. What is meant by integrated marketing communication?
4. Define service guarantees. 5. Define service promised.
6. What is direct marketing in services?
7. Point out the types of service guarantee.
8. Point out the promotion mix of services.
9. Point out the benefits of service guarantee.
10. Explain the need for coordination in communications in service marketing.
11. Describe the objectives of promotion for the product and explain the strategies for selecting the promotion mix.
12. Describe the components of the promotion mix and evaluate the importance of integrated marketing communication for a service organization.
13. Discuss the social ethics in service promotion.
Answers: CLICK HERE
CHAPTER 8:-DISTRIBUTION STRATEGIES FOR SERBVICE(2/15 Marks)
1. What is distribution? Write down its nature.
2. What are the differences between intensive and selective distribution system.
3. Explain the role of internet in global distribution system.
4. How have electronic channels made service delivery easy? Is it possible in all types of services? Give reasons.
5. List out the key intermediaries of service delivery in Nepal.
6. What is the internet marketing in service?
7. Describe the intermediaries for service delivery and discuss the role of the internet in the global distribution system.
8. Discuss the different types of distribution channels and their relative importance for service marketers. How are the distribution channels managed?
9. Discuss the factors influencing the decision for direct channel and explain the key intermediaries involved for service delivery.
10. Explain the different strategies of distribution.
11. Explain the management of distribution channels.
12. What is Conflict? Discuss the different types of channel conflict and describe the ways for managing channel conflict.
Answers: CLICK HERE.
CHAPTER 9:-EMERGNG SERVICES SECTORS IN NEPAL(2/10 Marks)
1. State any three emerging services sector in Nepal.
2. Describe the features and barriers of the tourism industry in Nepal.
3. Explain the present condition of tourism sector/banking sector/insurance sector/Healthcare sector/Networking Sector/Communication Sector/Hydro Power Sector) in Nepal.
4. Define: – tourism sector/banking sector/insurance sector/Healthcare sector/Networking Sector/Communication Sector/Hydro Power Sector.
5. Explain the problems of tourism sector/banking sector/insurance sector/Healthcare sector/Networking Sector/Communication Sector/Hydro Power Sector) in Nepal.
Answers: CLICK HERE
Other Important Link
a. BBS 4th Year Proposal Sample PDF.
b. BBS 4th-year project report pdf.
Hence, these are the BBS 4th Year Fundamentals of Services Marketing Important Questions PDF.
