We have BBS 4th Year Fundamentals of Services Marketing Model Questions. If you are the BBS 4th year Marketing group students than this model Questions will be useful for you.
BBS 4th Year Fundamentals of Services Marketing Model Questions
Following are the BBS fourth Year Fundamentals of Services Marketing Model Questions.
GROUP “A”
1. Define service as a product.
2. What are the components of the service marketing triangle?
3. What is the encounter?
Also Read: BBS 4th Year Old Questions Paper PDF
4. Differentiate between transactional selling and relationship marketing.
5. Define molecular model of service marketing.
6. What is market segmentation?
7. List out the various service quality gaps.
Also Read: BBS 4th Year Fundamentals of Services Marketing Important Questions PDF.
8. What is ‘Zone of Tolerance’?
9. Describe ‘price bundling’?
10. Described promised service.
Also Read: BBS 4th Year Fundamentals of Services Marketing Notes PDF
GROUP “B”
1. What is the service marketing? Explain its nature.
2. Discuss function model of service marketing and its key features.
3. What is relationship marketing? Explain its importance.
Also Read: BBS 4th Year Marketing Group Notes PDF.
4. Explain what the different factors affecting customer service expectations.
5. Describe various considerations for pricing.
6. Critically examine the banking sector of Nepal.
7. How have electronic channels made service delivery easy? Is it possible in all types of services? Give reasons.
Also Read: BBS 4th Year Old is Gold Pdf.
GROUP “C”
1. Why is service marketing becoming increasingly popular these days? What, in your opinion, are the various services in the marketing mix? Describe its various components.
2. What is branding? Discuss procedures for setting the service quality standard.
3. Discuss the different types of channel conflict and describe the ways for managing channel conflict.
Other Important Link
a. BBS 4th Year Proposal Sample PDF.
b. BBS 4th-year project report pdf.
