We have the BBS 4th Year Fundamentals of Services Marketing 2079 Questions Paper for the preparation of final examinations.
BBS 4th Year Fundamentals of Services Marketing 2079 Questions Paper
Following are the BBS 4th Year Fundamentals of Services Marketing 2079 Questions Paper.
Group “A”: Brief Answer Questions(Attempt ALL questions.
(10*2 = 20 marks)
1. List out the marketing mix for services.
= There are 7 marketing mix of services like Product, Price, Place, Promotion, People, Physical, and Process.
2. What do you mean by service positioning?
3. Point out the factors influencing customer expectations.
Also Read: BBS 4th Year Old Questions Paper PDF
4. Define relationship marketing.
5. What are the different types of new service products?
6. List out the objectives of pricing.
7. Define service guarantees.
8. What is an intensive distribution strategy?
9. What do you mean by “moment of truth”?
Also Read: TU BBS 4th year Syllabus & subjects.
10. Write the meaning of market segmentation.
Group “B”: Descriptive Answer Questions(Attempt any FIVE questions.
(5 * 10 = 50 marks)
11. Explain the reasons for the growth of the service sector.
12. Explain in brief about the different models in service marketing.
Also Read: BBS 4th Year Marketing Group Notes PDF.
13. Describe market segmentation strategies for service products.
14. Explain the Gap model of service quality.
15. Describe customer relationship development strategies.
16. Briefly explain the emerging service sectors in Nepal.
17. Write about different factors affecting the choice of distribution channel.
Also Read: BBS 4th Year Old is Gold Pdf.
Group “C”: Analytical Answer Questions(Attempt any TWO questions. (2 * 15 = 30 marks)
18. Define promotion. Explain the promotion mix for the service product. [2+13]
19. What is value? Describe considerations of service pricing. [2+13]
20. Write the nature of the distribution for service products. Explain the management of distribution channels for a service product. [3+12]
Other Important Link
a. BBS 4th Year Proposal Sample PDF.
b. BBS 4th-year project report pdf.
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