We will look after the MBS 1st semester syllabus. MBS Means Master of Business Studies. There are five subjects in MBS 1st semester. They are Marketing Management, Managerial Economics, Statistical Methods, Organizational Behavior, and Managerial Communication.
MBS 1st semester syllabus
Subjects
| Title of the Subject | Code | Credit Hour |
|---|---|---|
| Marketing Management | MKT 511 | 3 Cr Hrs |
| Managerial Economics | ECO 512 | 3 Cr Hrs |
| Statistical Methods | MSC 514 | 3 Cr Hrs |
| Organizational Behavior | MGT 515 | 3 Cr Hrs |
| Managerial Communication | MGT 519 | 3 Cr Hrs |
MBS 1st semester syllabus
Syllabus
Marketing Management
Following is the syllabus for Marketing Management
Course Objective:
The objective of this course is to equip students with the knowledge and skills to take decisions in
marketing management.
Course Details
| Units | Name of the Chapters | Lecture Hours |
|---|---|---|
| 1 | Introduction | 6 LH |
| 2 | Marketing Opportunity Analysis | 6 LH |
| 3 | Marketing Information System and Demand Measurement | 6 LH |
| 4 | Identifying Market Segment, Target and Position Strategies | 6 LH |
| 5 | Competitors Analysis | 4 LH |
| 6 | Implementation of Marketing Program: Product Strategies | 8 LH |
| 7 | Implementation of Marketing Program: Pricing Strategies | 4 LH |
| 8 | Implementation of Marketing Program: Channel & Logistic Strategies | 3 LH |
| 9 | Implementation of Marketing Program: Integrated Marketing Communication Strategies | 3 LH |
| 10 | Evaluation and Control of Marketing | 2 LH |
Managerial Economics
Following is the course content and syllabus of Managerial Economics.
Course Objective
The course aims to develop students’ knowledge and skills in the tools and techniques of economics applicable to managerial decision-making.
Course Details
| Units | Name of the Chapter | Lecture Hours |
|---|---|---|
| 1 | Introduction to Managerial Economics and Theories of Firm | 7 LH |
| 2 | Demand Analysis and Forecasting | 8 LH |
| 3 | Production and Cost Analysis | 5 LH |
| 4 | Pricing Theory and Practice | 14 LH |
| 5 | Risk Analysis | 4 LH |
| 6 | Market Efficiency and Role of Government | 10 LH |
Statistical Methods
Following is the syllabus of the Managerial Economics
Course Objectives
The course aims to impart knowledge and skills of statistical techniques ad their applications in solving business problems.
Course Content
| Units | Name of the Chapter | Lecture Hours |
|---|---|---|
| 1 | Probability | 6 LH |
| 2 | Probability Distribution | 6 LH |
| 3 | Sampling and Estimation | 6 LH |
| 4 | Testing of Hypothesis | 18 LH |
| 5 | Correlation and Regression Analysis | 12 LH |
Organizational Behavior
Following is the Syllabus of the Organizational Behavior
Course Objective
The major objective of this course is to provide students with an in-depth understanding of behavioral processes.
Course Content
| Units | Name of the Chapters | Unit |
|---|---|---|
| 1 | Introduction | 7 LH |
| 2 | Foundations of Individual Behavior | 2 LH |
| 3 | Perception and Attribution | 7 LH |
| 4 | Personality and Attitudes | 9 LH |
| 5 | Positive Organizational Behavior | 3 LH |
| 6 | Motivation and Stress Management | 4 LH |
| 7 | Groups and Teams in Organizations | 4 LH |
| 8 | Leadership | 5 LH |
| 9 | Communication and Conflict | 4 LH |
| 10 | Organizational Change and Development | 3 LH |
Managerial Communication
Following is the syllabus of the Managerial Communication
Course Objective
This course, while familiarizing students of advanced Business Studies with the foundational theory of business communication, offers an intensive practice of effective business communication-written, oral, verbal, and non-verbal – so that Business Graduates can apply the skills learned in their career and beyond.
Course Content
| Units | Name of the Chapters | Lecture Hour |
|---|---|---|
| 1 | Understanding the Foundations of Business Communication | 6 LH |
| 2 | Writing Letters, memos, e-mails, and instant messages | 6 LH |
| 3 | Writing Reports and Proposals | 8 LH |
| 4 | Oral and non-verbal communication | 6 LH |
| 5 | Preparing a dossier for employment | 6 LH |
| 6 | Practicum: – At least one 10 to 15-minute oral presentation. – At least three business correspondences (topic will be given). – At least one mid-length report. – Mock meetings and interview sessions. – Dossier for job application | 16 LH |
Hence, these are the MBS 1st semester syllabus in detail.
Other Important Links:
a. MBS 1st Semester Marketing Notes Pdf: CLICK HERE
b. MBS 1st Semester Exam Routine: CLICK HERE
 and all subject Course detail of MBS 1st Semester. First semester of MBS syllabus and subjects.){kind=link}