What does need mean?
A need is a basic requirement that an individual wish to satisfy. Similarly, it is a desire of the target segments. For example, food is a consumer need.
The most basic concept underlying marketing is that of human needs. Human needs are a state of felt deprivation. They include basic physical needs for food, clothing, warmth, safety social needs for belonging and affection, and needs for knowledge and self-expression. These needs were not invented by marketers. However, they are a basic part of the human makeup.
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