IF you are from the BBS 4th Year Marketing group, then we have the BBS 4th Year Fundamentals of Advertising 2081 Questions Paper with Answers. You can download the answers and prepare the final exams.
BBS 4th Year Fundamentals of Advertising 2081 Questions Paper with Answers
Following are the BBS 4th Year Fundamentals of Advertising 2081 Questions Paper with Answers.
Group “A”: Brief Answer Questions. Attempt ALL questions. [10* 2 = 20]
1. Give the meaning of marketing communication.
2. Point out the key players in the advertising business.
3. Write down the criteria for selecting an appropriate advertising agency.
4. What is the unique selling proposition?
5. Write down the full form of MECCA.
6. Give the meaning of media scheduling.
7. Mention any four examples of slogans used in Nepali advertisements.
8. Point out the essentials of a good appeal.
9. What is copy testing?
10. Identify any four items of expenses of the advertisement budget.
Read: BBS 4th year All subject Notes.
Also Read: TU BBS 4th year Syllabus & subjects.
Read: BBS 4th Year Model Question Answer.
Also Read: BBS 4th Year Old is Gold Pdf.
Also Read: BBS 4th Year Fundamentals of Selling Notes PDF.
Group “B”: Descriptive Answer Questions. Attempt FIVE questions. [5 * 10 = 50]
11. Define advertising. Explain the role of advertising in society. (4+6)
12. Explain the functions of an advertising manager. (10)
13. What is an advertisement layout? What are its principles? Explain. (4+6)
14. Define advertisement copy. Describe any four types of advertisement copy with examples.
15. Explain the head and heart model of message design with examples.
16. What is media planning? Explain the media planning process.
17. Explain the factors affecting advertising budget size.
Group “C”: Analytical Answer Questions. Attempt any TWO questions. [2 * 15 = 30]
18. What is message design? Discuss the message design strategies with examples.
19. What is visualization? Discuss the visualization process.
20. Discuss the advertising business in Nepal. Also, explain the role of advertising agencies in promoting the advertising business in Nepal.
Other Important Link
a. BBS 4th Year Proposal Sample PDF
b. BBS 4th-year project report pdf
