We have detailed information on TU BBS 3rd Year Marketing Notes PDF. There are five subjects in the BBS 3rd year. Fundamentals of Marketing is one of them.
University: Tribhuvan University
Full Marks: 100
Pass Marks: 35
BBS 3rd Year Marketing Notes PDF
Following are the chapter-wise notes of the BBS third-year marketing notes:
Chapter 1: Introduction to Marketing
Marketing is a business activity held between sellers and buyers in a specific location at a particular period of time.
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Chapter 2: Consumer Relationship Marketing Management
Customer Relationship Marketing Management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
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Important Past Questions BBS 3rd Year Marketing With Answer PDF: CLICK HERE
Chapter 3: Marketing Environment
The marketing environment comprises all the factors and actors influencing the company’s ability to transact business effectively with the target market.
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Chapter 4: Marketing Information System
Marketing Information System consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
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Chapter 5: Understanding Buyer Behaviour
A market must have both buyers and sellers for exchange relationships to take place. Buyers are customers.
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Chapter 6: Market Segmentation
Market Segmentation is the process of dividing large, heterogeneous markets into smaller, homogeneous submarkets.
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Chapter 7: Product
A product is anything that can be offered to someone to satisfy a need or want. The product is the main product to complete the exchange relationship in Marketing.
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Chapter 8: Price
Price is the rate consumers have to pay to get a product from sellers. Similarly, it is the economic value set by the buyer to sell the product to the target market.
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Chapter 9: Distribution decision
This is the channel through which products are reachable to the consumers. Companies use different distribution channels for essay availability of products to the consumer.
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Hence, there are the TU BBS 3rd Year Fundamentals of Marketing Notes PDF
Other Important Links:
a. BBS 3rd year Business Law Notes: CLICK HERE
b. BBS 3rd Year All subject Notes: CLICK HERE
c. BBS 3rd Year syllabus: CLICK HERE
d. BBS 3rd year Model Question Paper PDF: CLICK HERE
e. Important Past Questions BBS 3rd Year Marketing With Answer PDF: CLICK HERE
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