We have the BBS 4th Year Fundamentals of Services Marketing 2082 Questions Paper for final exam preparation. If you are the BBS 4th year marketing group students, than this questions with answers can be very useful for exam preparation.
BBS 4th Year Fundamentals of Services Marketing 2082 Questions Paper
Group “A” Brief Answer Questions (Attempt ALL questions) [10 × 2 = 20]
1. What is meant by a service?
2. Mention any two reasons for the growth of service marketing.
3. Give the meaning of a service encounter with an example.
Also Read: BBS 4th Year Marketing Group Notes PDF.
4. What is service positioning?
5. What is meant by consumer expectation?
6. What are the factors that influence buyer behavior?
7. Point out the main objectives of service pricing.
Also Read: BBS 4th Year Fundamentals of Services Marketing Important Questions PDF.
8. What is integrated marketing communication (IMC)?
9. Why is service quality important?
10. List the factors affecting the service marketing environment in Nepal.
Also Read: BBS 4th Year Old Questions Paper PDF
Group “B” Descriptive Answer Questions (Attempt any FIVE questions) [5 × 10 = 50]
11. Define service marketing and discuss the major challenges faced by the service sector in the context of Nepal. [4+6]
12. Explain the servuction model and discuss its significance in service marketing. [10]
Also Read: BBS 4th Year Fundamentals of Services Marketing Important Questions PDF.
13. Describe the process of developing a new service product, highlighting the key stages involved. [10]
14. Explain the market segmentation strategies used for service products with examples. [10]
15. Describe the emerging service pricing strategies and provide suitable examples. [10]
16. Explain the concept of promotion in services and discuss its main objectives. [10]
17. Discuss the emerging service sectors in Nepal, highlighting their growth and significance. [10]
Also Read: BBS 4th Year Old is Gold Pdf.
Group “C” Analytical Answer Questions (Attempt any TWO questions) [2 × 15 = 30]
18. Analyze the gap model of service quality and discuss how it helps organizations identify and reduce service delivery gaps.
19. Explain the concept of relationship marketing and critically evaluate its importance in service marketing.
20. Discuss the strategic choices available in distribution strategy and analyze the use of direct and indirect distribution channels for services.
Other Important Link
a. BBS 4th Year Proposal Sample PDF.
b. BBS 4th-year project report pdf.
