We have the BBS 4th Year Fundamentals of Services Marketing 2081 Questions Paper with Answers.
BBS 4th Year Fundamentals of Services Marketing 2081 Questions Paper
Following are the BBS 4th Year Fundamentals of Services Marketing 2080 Questions Paper.
Group “A”: Brief Answer Questions
1. Point out the components of the services marketing mix.
Answers: Product, Price, Place, Promotion, People, Process, and Physical are the components of the services marketing mix.
2. Write down any two reasons for the growth of service marketing.
Also Read: BBS 4th Year Fundamentals of Services Marketing Important Questions PDF.
3. What is a service encounter?
4. Give the meaning of the zone of tolerance.
5. What is a service blueprint?
6. Mention the types of service guarantees.
7. Give any two examples where services are distributed through indirect channels.
Also Read: BBS 4th Year Old Questions Paper PDF
8. Point out the importance of marketing research in the service business.
9. What is service recovery?
10. Give the meaning of internal communication.
Also Read: BBS 4th Year Fundamentals of Services Marketing Important Questions PDF.
Group “B”: Descriptive Answer Questions
11. Define service. Explain the characteristics of service with examples.
12. Differentiate between transactional marketing and relationship marketing.
13. What are the factors affecting customer expectations? Explain.
Answers: Word-of-Mouth, Past Experience, Personal Needs, and Explicit Service are the factors affecting customer expectations.
Also Read: BBS 4th Year Marketing Group Notes PDF.
14. What is the service-profit chain? Explain.
15. Explain the various pricing objectives with examples.
Answers: Profit-Oriented Objective, Volume-Oriented Objective, and Competitive-Oriented Objective are the pricing objectives
16. Discuss the factors affecting the distribution channel for service products.
Answers: Nature of the Service, Target Market, Technology Available, Cost are the factors affecting the distribution channel for service products.
Also Read: BBS 4th Year Old is Gold Pdf.
17. Explain the emerging service sector of Nepal in short.
Answers: Tourism and Hospitality, Information Technology (IT), Banking and Financial Services, and Education and Healthcare are the emerging services sectors of Nepal.
Group “C”: Analytical Answer Questions
18. Discuss the concept of market segmentation and its relevance in service marketing.
19. Discuss the new service product concept and its development process.
20. Discuss the service promotion mix’s components and explain the importance of promotion in service marketing.
Other Important Link
a. BBS 4th Year Proposal Sample PDF.
b. BBS 4th-year project report pdf.
