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BBS 4th year Fundamentals of Advertising Important Questions
Following are the BBS 4th year Fundamentals of Advertising Important Questions.
CHAPTER 1: INTRODUCTION (2/10 Marks).
1. Point out the objectives of advertising.
The following are the objectives of advertising:
- To inform.
- To Persuade.
- To remind.
- To reinforce.
Also Read: BBS 4th Year Old Questions Paper PDF
2. Point out the nature of advertising.
Following are the nature of advertising:
- Paid form.
- Non-personal Presentation.
- Identified sponsored.
- Controlled Message.
Also Read: BBS 4th Year Marketing Group Notes PDF.
3. Define the marketing communication. What are its components?
= Marketing Communication means the structured and integrated deployment of promotional channels with messages to build strong relationships with target populations.
Following are the components of Marketing Communications:
- Advertising.
- Sales Promotion.
- Public Relations (PR).
- Personal Selling and Direct Marketing.
Read: BBS 4th year All subject Notes.
Also Read: TU BBS 4th year Syllabus & subjects.
Read: BBS 4th Year Model Question Answer.
Also Read: BBS 4th Year Old is Gold Pdf.
Also Read: BBS 4th Year Fundamentals of Selling Notes PDF.
CHAPTER 2:-ADVERTISING GOALS AND OBJECTIVES (10 Marks)
1. Discuss the DAGMAR model with a suitable example.
2. Write down the assumptions of the communication effect/Sales school of thought.
3. What is the concept of advertising goals and objectives? Explain the approaches to the task of objective setting.
= Following are the approaches of the task of objective setting:
- The Sales-Oriented Approach.
- The communication-oriented Approach.
- The Behavioral Approach.
CHAPTER 3 – ADVERTISING DEPARTMENT (2/10 Marks).
1. State any four functions of the advertising manager.
The following are the four functions of the advertising manager:
- Budget Preparation.
- Agency Management.
- Inter-department Liaison.
- Campaign Evaluation.
2. Explain the functions of the advertising department.
Following are the functions of the advertising department:
- Strategic Planning, Budget Control, Creative Oversight, Media Strategy Execution, Performance Tracking
Also Read: BBS 4th Year Fundamentals of Advertising 2081 Questions Paper with Answers.
3. Explain the organization of the advertising department.
CHAPTER 4 – ADVERTISING AGENCIES (2/10/15 Marks)
1. What is an advertising agency?
2. What is Agency?
3. What are the features of agency?
The following are the features of an agency:
- Independent Status.
- Professional Expertise.
- Media Insights.
- Contractual Partnerships.
4. Identify the types of an advertising agency.
= Following are the types of an advertising agency:
- Full- Service Agency.
- Creative Boutique.
- Media Buying Agency.
- In-House Agency.
- Digital Agency.
Other Important Link
a. BBS 4th Year Proposal Sample PDF
b. BBS 4th-year project report pdf
CHAPTER 5: – ADVERTISING CONSTRUCTION (2/10 Marks)
1. List out the qualities of a creative visualizer.
2. What are the major components of advertising copy?
3. Define: – illustrations, Radio, Television, Slogans, audits, creative advertising, and Print copy.
4. Write down the creative persons in the advertising business.
CHAPTER 6:- ADVERTISEMENT LAYOUT(2/5/10 Marks)
1. What is a layout, and write down its functions.
2. What is an artwork? Write different types of artwork.
3. List the functions of advertisement layout.
4. State the importance of color in advertising.
CHAPTER7:-MESSAGE DESIGN AND ADVERTISING APPEALS(2/10/15)
1. Explain the classifications of advertising appeal with all its meanings.
2. Give the meaning of a unique selling proposition.
3. Write the full form of AIDA with its meaning.
4. Write the full form of MECCA.
= The fullform of MECCA is
CHAPTER 8:-MEDIA(2/5/10/15)
1. Give the meaning of indoor media. List out its merits and demerits.
2. List out the role of media research.
3. Explain the various types of media of advertising.
4. List the steps in media planning.
CHAPTER 9:- ADVERTISEMENT BUDGETING (2/5/15 Marks).
1. What are the factors affecting advertising budget size?
2. What are the methods of establishing the advertising appropriations?
3. Point out any four terms of expenses included in the advertisement budget.
4. List the merits of the objectives and tasks method of advertisement budgeting.
CHAPTER 10:-TESTING OFADVERTISING EFFECTIVENESS (2/5/10 Marks)
1. What are the reasons for advertising effectiveness testing?
2. Point out any four methods of pre-testing of advertisement effectiveness.
3. Point out the effectiveness of testing areas of advertising.
4. Give the meaning of copy testing.
5. Why is advertising effectiveness testing important?
6. What is advertisement effectiveness testing? Explain the areas in advertisement effectiveness testing.
Hence, these are the BBS 4th year Fundamentals of Advertising Important Questions.
