We have the BBS 4th Year Advertising Model Questions Paper with Answers. These Model Questions encourage you to practice more questions and boost your confidence.
BBS 4th Year Advertising Model Questions Paper with Answers.
Following are the BBS 4th Year Advertising Model Questions Paper with Answers.
Group A: Brief Answer Questions(Attempt ALL questions 10* 2 = 20 marks)
1. Give the meaning of marketing communication.
2. What is trade advertising?
3. State any four types of advertising agencies.
Also Read: BBS 4th Year Marketing Group Notes PDF
4. What are the essentials of a good advertising copy?
5. Write down the full form of USP and MECCA.
6. Mention the process of media planning.
7. Show your acquaintance with the terms ‘reach’ and ‘frequency’.
Also Read: BBS 4th Year Old Questions Paper PDF
8. Give the meaning of pre-testing.
9. What is a jingle?
10. Point out the factors affecting the advertisement budget size.
Also Read: TU BBS 4th year Syllabus & subjects.
Group B: Descriptive Answer Questions(Attempt any FIVE questions (5 *10 = 50 marks)
11. What is advertising? What are the elements of advertising? Explain.
12. Explain the criteria for selecting appropriate advertising agency.
Read: BBS 4th Year Model Question Answer.
13. Describe the visualization process for creative advertisement.
14. Discuss the head and heart model of message design.
15. Show your acquaintance with the term ‘advertising appeal’ and also explain the essentials of good appeal.
Also Read: BBS 4th Year Old Questions Paper PDF
16. Give the concept of media scheduling. Also discuss the methods of media scheduling.
17. Give short notes on any TWO:
b. Characteristics of Radio
c. Slogan in Advertising
Also Read: BBS 4th Year Old is Gold Pdf.
Group C: Analytical Answer Questions(Attempt any TWO questions — 2 * 15 = 30 marks)
18. Define advertising. Explain the importance of advertising to firms and society.
19. What is an advertisement layout? Discuss the principles of good advertisement layout.
Give the meaning of advertisement budgeting. What are the methods of establishing an advertising budget? Describe. [5 + 10]
Other Important Link
a. BBS 4th Year Proposal Sample PDF
b. BBS 4th-year project report pdf
Hence, these are the BBS 4th Year Advertising Model Questions Paper.
