BBA 8th Semester Retail Management Notes Pdf

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BBA 8th Semester Retail Management Notes Pdf
BBA 8th Semester Retail Management Notes Pdf

We have TU BBA 8th Semester Retail Management Notes Pdf download. There are five subject in BBA eight semester. Retail Management is one of them.

BBA 8th Semester Retail Management Notes Pdf

Following are the detail information:

Objective

This course aims to provide knowledge and skills to students in the area of retail marketing management required specially for the big retail institutions.

Credit Hours: 3 Hrs

Lecture Hours: 48 Hrs

Subject Code: MKM 205

Retail Management’s Chapter

Following is the chapter of BBA eight semester.

UnitsName of the Chapters
1Introduction
2Consumer Behavior and Retail Operations
3The Management of Service and Quality in Retailing
4Retail Marketing Mix, the Retail Product and Retail Brand
5Merchandise Management
6Retail Pricing
7Retail Communication and Promotion
8Retail Distribution and Supply Chain Management
9Consumerism and Ethic in Retailing

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