We have detail information of TU BBS 3rd Year Marketing Notes PDF. There are five subjects in BBS 3rd years. Fundamentals of Marketing is one of them.
University: Tribhuvan University
Full Marks: 100
Pass Marks: 35
BBS 3rd Year Marketing Notes PDF
Following are the chapters wise notes of BBS third year marketing notes:
Chapter 1: Introduction to Marketing
Marketing is business activities held between the sellers and buyers in a certain place at a particular period of time.
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Chapter 2: Consumer Relationship Marketing Management
Customer Relationship Marketing Management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amount of information.
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Chapter 3: Marketing Environment
The marketing environment comprises all the factors and actors influencing the compnays ability to transact business business effectivly with the target market.
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Chapter 4: Marketing Information System
Marketing Information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurateinormation to marketing decision makers.
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Chapter 5: Understanding Buyers Behaviours
A market must have both buyers and seller for exchange relationships to take place. Buyers are customers.
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Chapter 6: Market Segmentation
Market Segmentation is the process of dividing lagre, heterogeneous markets into smaller homogeneous submarkets.
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Chapter 7: Product
A product is anything that can be offered to someone to satify a need or want. The product is the main product to complete the exchange relationship in Marketing.
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Chapter 8: Price
Price is a rate consumer have to pay to get product from selelrs. Similarly, It is the conomic value set by buyer to sell the product to the target market.
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Chapter 9: Distribution decision
This is the channel through whcih products are reachable to the consumers. Companys uses different distribution channel for essay avaliablibity of product to the consumer.
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Hence, there are the TU BBS 3rd Year Fundamentals of Marketing Notes PDF
Other Important Links:
a. BBS 3rd year Business Law Notes: CLICK HERE
b. BBS 3rd Year All subject Notes: CLICK HERE
c. BBS 3rd Year syllabus: CLICK HERE
d. BBS 3rd year Model Question Paper Pdf: CLICK HERE
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