We will know 6 Methods of Generating New Ideas.
Meaning:
“An idea is something such as a thought or conception, that is the product of mental activity. “
6 Methods of Generating New Ideas
Following are the technique for generating new ideas
- Focus Group
- Brainstorming
- Problem Inventory Analysis
- Delphi Technique
- Library and Internet search
- Survey
1. Focus Group
A focus group is a group of 5 to 10 persons that represent different socio-economic backgrounds. They are experts in different subjects. Hence, their opinions, beliefs, perceptions, and attitude toward a product, concept, service, and advertisement help people to generate new ideas.
2. Brainstorming
It is the process of generating new ideas and solutions through group discussion. Brainstorming is a free way to generate creative ideas from own self. However, It sometimes produces nonreal ideas as well. But all the ideas are welcome in the group. Hence, brainstorming doe not require the participant to prepare much time and pressure.
3. Problem Inventory Analysis
Problem inventory analysis is also a technique for generating ideas. In this method, consumers are provided with a list of problems and then are asked to identify products that have these problems. Hence, it is used to develop the new existing product. However, it does not mean that every result leads to a new product.
4. Delphi Technique
Delphi Technique is a method to collect series feedback from people of the organization. That feedback is summarized and voted important best one. During the process. the group coverages towards the common idea which is correct. Hence, the Delphi technique is one widely adopted approach the heterogeneity mix of knowledge and items with a greater probability of success.
5. Library and Internet Search
Journals, Books, business magazines, annual reports, industry reports, etc are available in a library. Studying this material helps us in generating new ideas. Similarly, the internet and email can be use for generating ideas. Hence, access to essential information from all parts of the world is another technique of idea generation.
6. Survey
The survey is another widely adopted technique for generating a new idea. It is a method of gathering information from a sample of the population. The organization should choose sample of the population carefully. Moreover, the company collects information and data from the sample. Hence, with the help of surveys, the organization can generate ideas on new products, services, and modalities of business.
Hence, these are the 6 Methods of Generating New Ideas.
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